Top brands advertising on podcasts

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

April 2018

Magellan identified 1,864 pre- or mid-roll ads placed on podcasts. Out of 361 brands or products advertised during the month, the top 15 are listed below. Click to play a sample mid-roll ad for each advertiser:

1. ZipRecruiter
2. Squarespace
3. Rocket Mortgage
4. Blue Apron
5. Cash App
6. Quip
7. Stamps.com
8. Audible
9. LegalZoom
10. SeatGeek
11. Casper
12. Amazon Music
13. Hims
14. Wix
15. Booz Allen Hamilton

Changes from March

Did you hear fewer ads for Casper last month? You’re not the only one: only 12 shows that ranked on the top 200 featured ads for Casper—down from 22 shows in March.

Wix made a splash at #14 in April — that’s the first month that ads for Wix have featured on the top 200 podcasts.

Spotlight: Cash App

Square’s Cash App jumped to #5 on the list from #13 in March, with two podcasts making the difference. Cash App ads appeared on Pardon My Take in February, disappeared from our sample in March, and returned again in April. Armchair Expert with Dax Shepard featured Cash App as a sponsor for the first time in April — listen to a sample.

Methodology

Every week, Magellan samples episodes from 200 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in April 2018.

The brands listed above were ranked by the number of individual pre- and mid-roll ads that appeared in our sample. Podcasts advertising on other podcasts were excluded from the sample.

Get notified about next month’s top brands blog post by signing up here.

Interested in getting earlier access to this data? Magellan helps leading podcast networks like WNYC, Gimlet Media and Wondery win new business. Learn more.