Podcast advertising movers & shakers in June 2020

We looked at Magellan AI’s June 2020 spend estimates to identify the 15 advertisers with the largest month over month increase in podcast spend

Each month Magellan AI uses our proprietary methodology to generate estimated spending numbers for every advertiser detected. Want to learn more about how much advertisers are spending? Sign up for a demo.

Below we’ve detailed the podcast advertisers with the largest month over month increase between May and June 2020. Of note, only 5 of these advertisers were active in June 2019 and only 1 spent over 5 figures. None of the CPG advertisers listed were active in June 2019.

The graph shows our May and June 2020 estimates. A dash (-) indicates we detected little to no spend for that advertiser for that month.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model incorporates a number of factors, including:

• The number of ads and variation in ad load detected for a given episode
• Number of downloads for each episode
• CPM, as reported on select media kits and estimated based on popularity

Magellan AI creates tools that help marketers at brands like SimpliSafe and ThredUP spend intelligently on podcast advertising. Podcast publishers like WNYC and Audioboom use Magellan to track advertisers spending money in the podcast space.

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