October: Robinhood goes big on podcasts, ADT joins the top 15

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.


ADT was new to the Top 15 in October, joining, among others, SimpliSafe, its competitor that ranks consistently in the Top 5. ADT is one of 5 home security brands Magellan has picked up on the Top 200 podcasts, and the second to make the Top 15.


We first picked up Robinhood ads on podcasts in February of this year when the company advertised on two podcasts: Business & Biceps and Planet Money. We’ve picked up twice as many Robinhood ads on Business & Biceps as on any other show.

October 2018 Rankings

Magellan identified 1,603 pre- or mid-roll ads placed on podcasts in October 2018. Out of 437 brands or products advertised during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

1. ZipRecruiter

2. SimpliSafe

3. Squarespace

4. Rocket Mortgage

5. Stamps.com

6. Cash App

7. Robinhood

8. ADT

9. Heineken

10. Providence St. Joseph Health

11. Black Rifle Coffee Company

12. MyBookie

13. Capital One

14. Audible

15. BetOnline


Every week, Magellan samples episodes from 2000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in October 2018.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store