November: Bombas increases ad count and 23andMe joins the Top 15

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Bombas

Magellan has been seeing Bombas ads on podcasts since we started tracking podcast advertisements in September 2017. In September and October, however, they tested only 4 shows on our Top 200 index. The brand shifted in November, testing 13 shows on the Top 200 index.

23andMe

23andMe was new to the Top 15 in November, but had been close in previous months (the brand was at #22 in October). We’ve picked up more 23andMe ads on NPR shows than any other network, including 4 in November and 8 overall.

November 2018 Rankings

Magellan identified 2,082 pre- or mid-roll ads placed on the top 200 podcasts in November 2018. Out of 495 brands or products advertised during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

Methodology

Every week, Magellan samples episodes from 200 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in October 2018.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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