June Top 15: BetterHelp moves into the #1 spot and Rothy’s makes the list for the first time

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Spotlight: Rothy’s

We first picked up ads for Rothy’s in June 2018 when we were tracking the top 400 podcasts. This is the first time Rothy’s has ranked in our top 15 podcast advertisers list. In June, we picked up Rothy’s on 13 new podcasts including 60 Minutes, Couple of Issues, and Creating Confidence with Heather Monahan. We picked up 2X the amount of ads in June compared to May.

What else changed?

BetterHelp knocked ZipRecruiter out of the #1 position. Indeed and Wix made the top 15 list in June, after not being on it in May. There’s always some movement up and down the top 15 list, but we saw bigger jumps or drops from Audible (#8 to #14) Capital One (#9 to #6) and Quip (#4 to #9).

June 2019

Magellan identified 1536 brands or products on the top 2,000 during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. ZipRecruiter
  2. Geico
  3. Indeed
  4. Third Love
  5. Capital One
  6. SimpliSafe
  7. Squarespace
  8. Quip
  9. Progressive
  10. Harry’s Razors
  11. Rothy’s
  12. HelloFresh
  13. Audible
  14. Wix

Methodology

Every week, Magellan samples episodes from 2,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in June 2019.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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