June: Indeed and other top brands advertising on podcasts

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Spotlight: Indeed

Indeed (#6) joined its competitor, ZipRecruiter (#1), on the Top 15 list in June. The two brands each featured an ad on different episodes of NPR’s Embedded in June, but didn’t overlap on podcasts during the month otherwise. We found Indeed ads on 7 shows, compared to 36 for ZipRecruiter.

Changes from May

SimpliSafe was one of our spotlights last month when it returned to the Top 15. In June, we found SimpliSafe ads on about 2.5x as many shows as May. They moved up to #2.

June 2018 Rankings

Magellan identified 1,738 pre- or mid-roll ads placed on podcasts in June 2018. Out of 389 brands or products advertised during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

1. ZipRecruiter
2. SimpliSafe
3. Rocket Mortgage
4. Squarespace
5. Quip
6. Indeed
7. Stamps.com
8. Cash App
9. Blue Apron
10. Wix
11. Audible
12. Casper
13. Comcast Business
14. FreshBooks
15. Dollar Shave Club


Every week, Magellan samples episodes from 2,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in May 2018.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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