July Top 15: Farmers Insurance makes the list for the first time and Geico takes the #1 spot

More than 6,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Spotlight: Farmers Insurance

We first picked up ads for Farmers Insurance in November 2017, when we were tracking the top 200 podcasts, but this is the first time Farmers Insurance has ranked in our top 15 podcast advertisers list. In 2017 and 2018, we picked up only a few ads from Farmers insurance. However, in 2019, we saw an increase in ads on the top 2,000 podcasts. We detected a 57% increase in ads from June to July. We picked up Farmers Insurance on 8 new podcasts in July including; 22 Hours: An American Nightmare, Gals on the Go, and Fox Sports Radio Weekend.

What else changed?

Geico knocked BetterHelp out of the #1 position, moving ZipRecruiter into the #3 position. Relief Factor, TrueCar, Farmers Insurance, Native, and Roman all made the top 15 list for the first time. There’s always some movement up and down the top 15 list, but we saw bigger jumps or drops from SimpliSafe (#7 to #4) Progressive (#10 to #6) and Quip (#9 to #11).

July 2019

Magellan identified 1767 brands or products on the top 2,000 during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. BetterHelp
  2. ZipRecruiter
  3. SimpliSafe
  4. Indeed
  5. Progressive
  6. Rocket Mortgage
  7. Capital One
  8. Third Love
  9. Relief Factor
  10. Quip
  11. TrueCar
  12. Farmers Insurance
  13. Native
  14. Roman


Every week, Magellan samples episodes from 1,221 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in July 2019.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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