July: Madison Reed and other top brands advertising on podcasts

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Spotlight: Madison Reed

We first picked up ads for Madison Reed (#9) in September 2017. The company made its way into the Top 15 this month, advertising on 9 unique shows. Of the 9, we’ve picked up Madison Reed on True Crime Garage (represented by Midroll) consistently each month.

July was the first time we detected ads for Madison Reed on NPR shows — Fresh Air, Hidden Brain, and Wait, Wait… Don’t Tell Me! Other new shows this month were Beautiful Stories from Anonymous People and Serial Killers, both Midroll shows.

July 2018 Rankings

Magellan identified 1,760 pre- or mid-roll ads placed on podcasts in June 2018. Out of 405 brands or products advertised during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

1. ZipRecruiter
2. SimpliSafe
3. Squarespace
4. Cash App
5. Rocket Mortgage
6. Audible
7. Blue Apron
8. Quip
9. Madison Reed
10. Casper and Comcast Business
11. Stamps.com
12. Blinds.com
13. Honey
14. Geico and SeatGeek
15. Dollar Shave Club

Methodology

Every week, Magellan samples episodes from 2000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes in May 2018.

The brands listed above were ranked by the number of individual pre- and mid-roll ads that appeared in our sample. Podcasts advertising on other podcasts, foundations, and those advertising on only one show were excluded from the sample.

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Interested in getting earlier access to this data? Magellan helps leading podcast networks like WNYC, Gimlet Media and Wondery win new business. Learn more.