January Top 15: Skillshare learns podcast advertising

More than 3,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Skillshare

Skillshare has been slowly increasing their presence in the podcast space. We first picked up their ads in 2017, but by the end of 2018 they doubled the amount of ads they were running at the beginning of the year. In January we picked up 110 ads from our Top 2,000 podcast. The top podcast categories for these ads were Business, News & Politics, Society & Culture and Health across 17 different networks.

January 2019 Rankings

Magellan identified 12,051 pre- or mid-roll ads placed on the Top 2,000 podcasts in January 2019. Out of 1,399 brands or products advertised during the month, the Top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. Geico
  2. Indeed
  3. Squarespace
  4. SimpliSafe
  5. Quip
  6. Robinhood
  7. Zenni Optical
  8. Madison Reed
  9. Casper
  10. Skillshare
  11. ThirdLove
  12. Care/of
  13. Stamps.com
  14. Progressive

Methodology

Every week, Magellan samples episodes from 2,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes episodes from shows that published new episodes in January 2019.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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