Fifteen different brands owned by P&G advertised on podcasts in Q1

We analyzed the most frequent podcast advertisers from Q1 ’19. Get the free report on top advertisers.

During Q1, Magellan identified 2,440 brands or products advertised in pre- or mid-roll ads on the top 2,000 podcasts, excluding ads placed on back-catalog episodes of podcasts.

Top 15 ‘brand awareness’ advertisers in Q1

  1. Geico
  2. Capital One
  3. Progressive
  4. Procter & Gamble
  5. TrueCar
  6. Policygenius
  7. Comcast
  8. Intuit
  9. Spotify
  10. Liberty Mutual
  11. Hulu
  12. Royal Dutch Shell
  13. AOA
  14. Edible Arrangements
  15. Uber


Click here to get the full report on Q1 podcast advertisers for free.

  • How advertisers stacked up in Q1
  • Comparing ‘direct response’ and ‘brand awareness’ advertisers
  • Which brands didn’t make the list
  • What were the top industries in Q1
  • What brands advertised for the first time in Q1
  • Which Apple Podcast categories did brands advertise on in Q1

Magellan AI creates tools that help marketers at brands like SimpliSafe, Wix, and ThredUP spend intelligently on podcast advertising. Podcast publishers like WNYC and Gimlet Media use Magellan to track advertisers spending money in the podcast space. Learn More.

Want to get notified when we publish a new post? Sign up here.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store