February Top 15: 1–800-Flowers and BetterHelp break in

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

1–800-Flowers

1–800-Flowers has been advertising on podcasts since December 2017, but this is the first time they’ve been in the top 15. Although they run ads throughout the year, we’ve see an increase in their ad volume during the months of January, February, May, November, and December, surrounding holidays were flowers are common gifts. In February we picked up a total of 125 ads on the Top 2,000 podcasts. The top podcast categories were Sports & Recreation, News & Politics and Comedy across 10 networks.

BetterHelp

BetterHelp has been advertising on podcasts since December 2017 and doubled the amount of ads from January 2019 to February 2019. This is the first time they have made it on our top 15 list. In February we picked up a total of 76 ads on the Top 2,000 podcasts. The top podcast categories were Society & Culture, Comedy and TV & Film across 8 networks.

February 2019 Rankings

Magellan identified 9,470 pre- or mid-roll ads placed on the Top 2,000 podcasts in February 2019. Out of 1,380 brands or products advertised during the month, the Top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. Geico
  2. Indeed
  3. Squarespace
  4. Robinhood
  5. Simplisafe
  6. 1–800-Flowers
  7. Quip
  8. Zenni Optical
  9. BetterHelp
  10. Casper
  11. ThirdLove
  12. Care/of
  13. Audible
  14. LifeLock

Methodology

Every week, Magellan samples episodes from 2,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes episodes from shows that published new episodes in February 2019.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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