DraftKings makes the top podcast advertisers list for the first time

More than 8,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Spotlight: DraftKings

In May 2018 the supreme court lifted a federal ban on sports gambling, which led to 18 states legalizing sports gambling with more states expected to vote on similar legislation in the coming year. Fantasy-sports game companies have been looking to capitalize on this, and we are seeing some evidence of this now that the NFL season has begun. Most notably, DraftKings has ranked on our top 15 podcast advertisers list for the first time. We detected 7X the number of ads in September compared to August.

Spotlight: Geico

Geico is no stranger to our top 15 podcast advertisers list, in fact, it previously ranked #1 for the first time in July 2019. In September it ranked #1 once again, but should there be an asterisk(*) placed next to its name?

September 2019

Magellan identified 2,126 brands or products on the top 2,000 during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. ZipRecruiter
  2. BetterHelp
  3. SimpliSafe
  4. MyBookie
  5. Indeed
  6. Swarovski
  7. Roman
  8. Spotify
  9. HelloFresh
  10. Noom
  11. ADT
  12. TrueCar
  13. Rocket Mortgage
  14. DraftKings

Methodology

Every week, Magellan samples episodes from 2,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to seven episodes from shows that published new episodes in September 2019.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store