December Top 15: Rocket Mortgage takes #1, Omaha Steaks scales up for holidays

More than 4,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Rocket Mortgage

For the first time ZipRecruiter has been bummed from the top advertising spot. Historically ZipRecruiter has been number 1 (even in our Top 200 index before we started analyzing the Top 2,000), but Rocket Mortgage moved into the top spot in December 2018. Rocket Mortgage ads were seen in several different categories. The top categories included News & Politics, Sports & Recreational, Society & Culture and Business.

Omaha Steaks

Omaha Steaks was new to the Top 15 in December. In previous months, they had been no where near the Top 15. In November we picked up 33 ads, this doubled in December where we picked up 72 ads out of the episodes we sampled from the Top 2,000. We saw more mid-roll and versus pre-roll ad and majority being on News & Politics and Sports & Recreation categories.

December 2018 Rankings

Magellan identified 11,897 pre- or mid-roll ads placed on the Top 2,000 podcasts in December 2018. Out of 1852 brands or products advertised during the month, the Top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. Quip
  2. Robinhood
  3. SimpliSafe
  4. Squarespace
  5. Geico
  6. Audible
  7. ZipRecruiter
  8. Stamps.com
  9. 23andMe
  10. Total Wine & More
  11. Care/of
  12. ThirdLove
  13. Omaha Steaks
  14. Zenni Optical

Methodology

Every week, Magellan samples episodes from 2,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes episodes from shows that published new episodes in December 2018.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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