August Top 15: Spotify makes the top podcast advertisers list for the first time

More than 7,000 brands have advertised on podcasts. Get a heads-up when new brands test podcasts as a marketing channel for the first time: learn more.

Spotlight: Spotify

With the acquisition of Gimlet Media in Q1 of 2019, is Spotify doubling down on podcasts over music? This is the first time Spotify has ranked on our top 15 advertisers list. We first picked up ads in September 2017, when we were tracking the top 200 podcasts. In August, Spotify increased its advertising on the top 2,000 podcasts. We detected 2.9X the number of ads in August compared to July.

Spotlight: FabFitFun

We first picked up ads for FabFitFun in October 2017, when we were tracking the top 200 podcasts. This is the first time FabFitFun has ranked on our top 15 podcast advertisers list. In 2017 and the first half of 2018 we picked up a few ads from FabFitFun. We detected 3.7X the number of ads in August compared to July.

August 2019

Magellan identified 1,795 brands or products on the top 2,000 during the month, the top 15 are listed below. Click to play a sample mid-roll or pre-roll ad for each advertiser:

  1. Geico
  2. BetterHelp
  3. SimpliSafe
  4. Indeed
  5. Progressive
  6. Spotify
  7. Squarespace
  8. Rocket Mortgage
  9. FabFitFun
  10. TrueCar
  11. HelloFresh
  12. Native
  13. ADT
  14. Third Love

Methodology

Every week, Magellan samples episodes from 1,299 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to seven episodes from shows that published new episodes in August 2019.

Magellan AI helps leading podcast networks like WNYC, Gimlet Media and Wondery grow revenue. Discover 4,000+ brands advertising on podcasts at www.magellan.ai

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